Lobyco has announced a five-year partnership with Foodstuffs to launch an in-house, reward and currency-based loyalty programme across all New World stores.
With a network of over 140 stores throughout New Zealand, New World will use the programme to better serve its customers by simplifying rewards, improving transparency around value, and enhancing customer engagement through several new mobile app features.
"As a cooperative with deep roots in New Zealand, we wanted to deliver value back to New Zealanders with a simple customer rewards experience," said Dominic Quin, Group General Manager of Foodstuffs Marketing and Media.
"Our partnership with Lobyco will allow us to understand better our customers, tailor experiences and benefits that reflect their needs, and provide transparency through a simple loyalty conversion."
The new rewards currency has replaced the previous coalition points-based scheme with a more straightforward system where every dollar spent earns New World Dollars, making it easy for customers to track and redeem rewards.
Lobyco will manage the administration of this new programme, seamlessly integrating with New World’s point of sale and e-commerce platforms and its already well-established New World app.
“We are proud to support Foodstuffs in delivering a rewards and benefits programme that puts customer experience first,” said Jan Madsen, Chief Executive Officer at Lobyco.
“By leveraging our deep understanding of retail and cooperative models, we will provide Foodstuffs’ New World banner with a scalable solution that simplifies rewards and bolsters their ability to drive meaningful customer experiences.”
Simon Kennedy, Chief Digital Officer at Foodstuffs North Island, added that these new advancements to the Clubcard programme were just the beginning.
“We are excited to grow our partnership with Lobyco and leverage its extensive retail expertise while continuously introducing innovative experiences that we believe will bring everyday value to our customers and stores.”
Foodstuffs is expected to add several more digital experiences to the new programme over the coming months.
