PIC’S PEANUT BUTTER JUMPS THE DITCH

Pic Picot, owner of Pic’s Peanut Butter

Pic’s Really Good Peanut Butter has been selected by Woolworths for nationwide retail sale, and will now be stocked in over 900 stores throughout Australia.
“Australians love the fact that we Kiwis use their peanuts,” said Pic Picot, owner of Pic’s Peanut Butter. “It’s not as if we are an Australian company loyally using local nuts. We could be buying our nuts from anywhere, but we use hi-oleic Australian nuts because they have an extraordinarily rich flavour, they never go rancid and they have exceptional nutritional properties.”
In the last twelve months, the brand has set up a second factory, increasing its staff members from 17 to 25 full-timers. Besides Australia, the product can be found in Japan, Hong Kong, Malaysia, Singapore, the US and the UK.