Tarawera Ultra Marathon 2015

The Event Collective is a collaboration between New Zealand’s best off road adventure event directors Jason Cameron, Nick Reader, Tim Day and Paul Charteris all based in the central North Island in Rotorua and Taupo.

The team are a bunch of like-minded, passionate event professionals who have recently, among many things, launched the new Ring of Fire Ruapehu Volcanic Ultra, 50k and Relay taking place for the first time in April 2018.

Aside from organising this epic off-the-beaten-track adventure, the team at Event Collective is on a mission to create extraordinary events in extraordinary places that change people’s lives for the better.

“Our events are always adventurous,” said Jason Cameron. “We are also experts at creating bespoke events from the seed of an idea to development and delivery. Our events are revered as bucket list must do events for kiwis with a strong sense of kinship and camaraderie amongst the participants from the herd of the Goat Adventure Run to the tribe of the Tarawera Ultra Marathon. We also place a lot of emphasis on the event experience from the time the customer perceives the brand right through to the moment they step over that finish line and achieve their goal.”

The Event Collective are market leaders in their category with events regularly selling out.

“We have strong EDM databases 20,000 and a growing and social media presence 20,000 plus fans and growing. Much of our marketing is concentrated in these areas. Story telling is a huge part of what we are and what we do – all of our events have unique identities and stories that we share.”

The company is growing and looking at new opportunities nationally to develop new offerings and for the first time ever, sampling and sponsorship opportunities are available. A variety of options are available to meet all budgets which allows suppliers to connect with this targeted audience of runners, adventurers, and other active enthusiasts.

“The greatest challenge is taking time out for ourselves as we are all driven, self-motivated and wanting to make a difference. The opportunities are that if we continue to strive and excel we will create a legacy of amazing events for the future.”

For more information contact Jason Cameron on 021 465 274 or email