From September 1st, Endeavour Consumer Health, the marketers of brands such as Red Seal, Anti-Flamme, Philips AVENT and Thursday Plantation (and other well-known
brands), started running with its own team servicing the grocery sector across the country. Karen Kelly, national sales manager for Endeavour Consumer Health, explained how with the Ebos group's recent purchase of the Red Seal business and the group’s overall desire to invest in grocery has led to this exciting decision.
“The Endeavour portfolio is filled with successful well-known brands such as Red Seal, Nature’s Kiss Anti-Flamme, Philips AVENT, Thursday Plantation, Deep Heat and Ansell, and the time was right for the company to be in control of its own destiny,” said Kelly.
Previously, the Red Seal business had been looked after by Centurion Brokers in the Upper North Island and the remaining Endeavour Consumer Health business by Topline Marketing across the country. “Endeavour Consumer Health would like to thank both businesses for a wonderful job on growing the brands under each business.”
Endeavour Consumer Health has also invested in implementing a new CRM (Opmetrix) system, arming the team across the country with state-of-the-art technology.
Kelly explained how this investment is consistent with the overall vision of the Endeavour business, “to build brands that contribute to personal health and wellbeing and are actively preferred by consumers."