Iconic Christchurch brand Hummingbird has been sold to the Bell Tea & Coffee Company, with a settlement date of March 1st 2016. Founded in 1990 and proudly NZ-owned and operated, Hummingbird had come to be known as a fair trade coffee brand, having been the first company to directly import fair trade organic coffee into New Zealand.
“We are extremely proud of the brand we’ve built up over the years and have no doubt that BTCC will do a terrific job taking us to the next level,” said Nick Cowper, general manager, Hummingbird, adding that the company looked forward to sharing its brew with the rest of the country.
Launched in 1898, Bell continues to grow its portfolio of award-winning tea, coffee and coffee equipment brands.
“We are really excited about this announcement. There is such a great energy between the businesses, with both celebrating sustainable growth, success and great reputations over the years,” said Mark Hamilton, CEO of BTCC.