Over the past year, Countdown has sold 20 percent more organic products, and nearly one-half of customers have purchased at least one organic item. Accounting for 40 organic products, Countdown’s own Macro range has seen sales increasing by 15 percent, with Macro Organic Almond Milk 1L being particularly popular. As a result, the supermarket chain is expanding its overall offering, now including over 500 organic products; more than 75 stores have dedicated food sections, and the company aims to expand this to 129 stores by 2017.

“With the increase in popularity of organic and health foods, we have extended our product organic range and created dedicated health food sections in even more of our stores,” said Chris Fisher, general manager of merchandise, Countdown.

Banana Fairtrade Organic 850g, Naturalea Organic Whole Milk 1L and Macro Organic Almond Milk 1L are Countdown’s best selling organic products.