As a result of increasingly westernised lifestyles, Asia’s middle class is developing a craving for protein and nutritional food, whose consumption is rising by 5 percent each year. According to Australian renowned scientist Stefan Hajkowicz, New Zealand is well-placed to meet this demand. Asian consumers, he said, are prepared to pay an extra for premium products if they perceive them to be safe, and Australia and New Zealand have a solid reputation for providing high-quality food.
PROTEIN DEMAND IS RISING IN ASIA
