Fonterra’s brand Anchor Uno, market leader with 52 percent share in the kids’ yoghurt segment, is taking a stand against sugary products by lowering the sugar content in its range. Its new Uno formulation contains 40 percent less sugar than the original one, which has been achieved with no artificial colours, flavours or sweeteners. According to Angela Rowan, general manager of Nutrition, Fonterra, the move is in line with recommendations from public health authorities such as the World Health Organisation.
REDUCED SUGAR CONTENT IN KIDS’ YOGHURT
