Based on the latest Shop Off results, customers can count on low prices on their weekly shop at local PAK’nSAVE stores. The mystery shop compares shoppers’ typical weekly shopping lists at their local PAK’nSAVE and Countdown.
Labelled New Zealand’s Fairest and Most Trusted Supermarket by Readers Digest, PAK’nSAVE has committed to low prices when households around the country face increasing financial pressures.
As part of the Shop Off, PAK’nSAVE works with an independent mystery shopper agency to enlist shoppers to complete their weekly shop, first at their local PAK’nSAVE and then at Countdown, before comparing the results of their shop.
The shops are critically analysed to make sure equivalent products are being compared and include consideration of pack sizes, weighted products, brand differences and any out-of-stock items. The team then calculate the price difference between the two supermarkets on the customers’ equivalent shops.
Shop Offs have groceries, were selected by Samantha and Helen, with each shop reflecting a typical weekly shop for each household where Equivalent (not identical) shops conducted and Weighted products and pack sizes are equalised. The most recent Shop-Offs were conducted in Kāpiti and Rotorua on 25 May 2023 and 26 May 2023, respectively.
In Kāpiti, Samantha saw the most significant savings, with her PAK’nSAVE shop coming in at NZD 406.41 and the equivalent shop at Countdown Paraparaumu at NZD 462.13. By shopping at PAK’nSAVE Kāpiti, shopper and working parent Samantha, she saved a massive NZD 55.72 for her household.
In Rotorua, the shop was completed by Helen, another working parent, who saved NZD 48.65. The PAK’nSAVE Rotorua shop totalled an impressive NZD 289.01, and the equivalent shop at Countdown Rotorua came in at NZD 337.66.
Hannah Massie, Marketing Manager, Retail for PAK’nSAVE, said that at PAK’nSAVE, everything the store does, it does to save customers money.
“Our Shop Offs are just one of the many ways we are helping our customers out at the check-out,” said Massie.
“It’s fantastic to see people making real savings by shopping with us. That’s what PAK’nSAVE is all about.”
