For the new Sealord Pouch Recycling Programme, the company has partnered with TerraCycle to offer Kiwis an innovative recycling option. Consumers can now collect the pouch packaging used in Sealord Tuna Pockets and Tuna Express ranges, clean them and post them to TerraCycle for free. The materials will then be used to make brand-new plastic goods, while collectors will receive two cents for every pouch they collect.
“Our partnership with TerraCycle gives consumers the option to divert this product packaging from landfill. So it is a win-win on taste and recyclability,” said Craig Harrison, senior brand manager, Sealord NZ.