The iconic 12m high can of Tatua’s famous Dairy Whip cream – which provides a must-stop photo opportunity for passers-by in the Waikato – has had a makeover.

The can is actually a giant stainless-steel silo and is a focal point for the small Waikato settlement of Tatuanui, just outside of Morrinsville. It was first branded as a Dairy Whip can in 2013 and sits proudly outside the Tatua Co-operative Dairy Company’s factory gates.

“It’s become quite iconic in the Waikato and it’s not far behind the L&P bottle in terms of visual recognition and interest. People stop and take photographs of it all the time,” said Susanne Rolfe, Tatua’s general manager of marketing and sales.

But locals and tourists will now need to take an updated photograph as the can’s ‘look’ has been totally refreshed to reflect the new Dairy Whip design released to supermarket shelves last month.

“It’s the same delicious product that everyone loves with a fresh new look.” said Susanne Rolfe. “Tatua Dairy Whip is a long-time Kiwi family favourite and with its new modern can design and delicious new imagery, it now looks even better on refrigerator shelves.”

“It’s great to have the new-look cans on supermarket shelves and in food service outlets and the feedback so far has been terrific.”

The new Dairy Whip designs are the final stage of a Tatua’s packaging refresh. Earlier this year Tatua launched a range of resealable pouches for its specialty creams including mascarpone, crème fraiche, sour cream and cooking cream.