Sales of off-brand products have increased from 52.4 percent to 53.2 percent, while the same branded alternatives have fallen by 5.1 percent, reported BrandWatch.
The data suggests that consumers are shopping around for their favourite branded products or opting for a cheaper alternative.
In the online conversation, 83 percent of mentions discuss branded products. While off-brand products are more likely to receive negative reviews online, they are less likely to be discussed.
The frustrations towards branded products come from affordability. Consumers are sharing their angst about inflation and being forced to opt for affordable off-brand alternatives. Another critical topic of online conversation is that this then makes off-brand items more likely to be out of stock when people need them most.
