Focussing on developing product innovation for the company’s New Zealand snackfood brand Bluebird, PepsiCo New Zealand has appointed Michelle Cassettari as its general manager.
Prior to her new role, Cassettari spent 14 years working in various customer-facing roles with brands including Unilever, Cadbury, Schweppes and SPC Ardmona. She joined the Australian team as a sales director for its national Woolworths business in 2018.
“As one of the largest snack food manufacturers in the country, ensuring better impact on New Zealand will be a focus for me and the team,” she said.
PepsiCo ANZ CEO, Kyle Faulconer said that Cassettari has consistently delivered exceptional results for both customers and businesses.
“I am confident in Michelle’s ability to lead our Kiwi business and continue to build on the excellent growth and results we are seeing in the New Zealand market.”
Cassettari starts her new role next month.