New Playing Field for MILO Campaign

Retail marketing company Hypermedia has teamed up with client Nestlé to create a highly impactful outdoor execution for the MILO ‘Pitch For Your Club’ campaign.

“Being able to support one of our largest shopper marketing clients on a campaign of this prestige gives us a great deal of satisfaction. MILO Pitch For Your Club is a unique promotion with significant community benefit so it’s well worth dialling up the impact in locations where family audiences congregate," said Hypermedia CEO Ben Partington.

The MILO ‘Pitch For Your Club’ competition offers teams and sports clubs across New Zealand the opportunity to win a share of $50,000 in cash and sports equipment plus the opportunity to feature in a Rebel Sports advert.

Sports clubs of any size or sporting code, with players of any age can enter themselves, family and friends are encouraged to nominate their favourite club too. The club will go in to win a share of cash or equipment to help them meet their goals, with winners chosen by a judging panel including Dame Valerie Adams, Scott Barrett and Katrina Rore.

“MILO has been fuelling Kiwi kids on and off the field for years and we know what an important role sport plays in the lives of so many. Regardless of what sport, or what level people are playing at, having the opportunity to be a part of a team, get active, have fun, socialise and learn new skills shouldn’t be taken for granted," said Nestlé New Zealand Head of Marketing, Fraser Shrimpton.

Activating MILO ‘Pitch For Your Club’ in key retail sites is imperative to exciting and engaging local communities to enter. Being able to drive scale of awareness with our partners Hypermedia has been crucial and we’ve seen a great response to date, with winner-worthy pitches from clubs of all backgrounds, sizes and needs.

The Prime Retail display for MILO Pitch For Your Club leverages Hypermedia’s network of Prime Retail Panels in supermarket and shopping centre carparks as a base to apply a customised creative overlay. The display dominates the carpark landscape reinforced by the distinct lack of clutter in this environment.

“Our direct and media agency clients are expecting us to bring more creative solutions to the table. Our ability to offer a flexible platform for impactful and cost-effective creativity across a vast network of retail locations delivers to this requirement perfectly," said Hypermedia GM Adam McGregor.

The custom creative service is now available to Prime Retail customers with creative and experiential design services all on hand at Hypermedia.

Please contact adam.mcgregor@hypermedia.co.nz for more information on custom build creative solutions on the Prime Retail Network.