Farro, Auckland's leading gourmet food retailer, will open its seventh store on Wednesday 14th, February, in the North Shore's Smales Farm precinct.
Situated on the corner of Shakespeare and Taharoto roads, it will be the first new Farro store since the opening of Farro Mt Eden in 2018 and is the brand's first-ever greenfield site. In partnership with Farro's executive leadership team, Auckland-based architecture firm RCG has led the building design and its custom fit-out.
"'This has been an exciting opportunity to create a space tailor-made to the best possible shopping experience for our customers," 'said Farro CEO Craig Williams.
"We've taken that unique, market-style atmosphere that makes shopping at Farro a pleasure rather than a chore and made it an even more engaging experience."'
Notable fixtures in the new store include a pub-themed wine and beer cellar, Farro's first hot lunch counter, an in-house fishmonger, and a butchery counter, all built around an impressive central deli offering barista-made Allpress coffee, fresh salads, sandwiches, and sweets, and Farro's award-winning range of cheeses and charcuterie.
Customers can expect to find familiar products from celebrated local producers and restauranteurs, such as Daily Bread, House of Chocolate, Little and Friday, Cassia, and Gemmayze Street, along with an extensive artisan grocery range, fresh produce and flowers, NZ-raised meats, and the complete offering from the popular Farro Kitchen range of ready-to-eat meals.
The focus of all Farro stores is on championing local suppliers, connecting with the community, and being a consistently reliable destination for great food, particularly with hard-to-find foodie treasures that the Farro team works hard to source.
"Everything on our shelves is hand-picked in line with our lived principles of value, sustainability, quality, and care."
Farro at Smales Farm will be open from 9 am on Wednesday, 14th February, with tasting events and supplier demonstrations scheduled throughout February and March.
This will be the second Farro store on the North Shore and the seventh in Auckland, creating 30 new roles. The new store is 1200 sqm, with 50 carparks, six checkouts and a new self-checkout concept trial.
