GOODMAN Fielder has added to its popular Vogel’s Very Thin bread range, launching a Sunflower and Barley option. The new Very Thin variant joins existing Original Mixed Grain, the fastest growing product in the Vogel’s range. Marketing manager Jo Sutherland says Very Thin has been well received by consumers as it has fewer calories and nine slices more than the brand’s original mixed grain toast.
“We asked Vogel’s fans what they thought was the best quality of our Very Thin range and every second person said it was the bread’s crunchiness when toasted that had them sold.  It was with that in mind that we set out to give these bread lovers even more variety,” says Sutherland.