New World Little Garden returns to stores this month with 24 New Zealand-propagated seeds to collect and easily grow at home.
The campaign that has stolen Kiwi hearts is in its fourth year. With 8,00 superfans in dedicated a Facebook community page, seed swaps, and plenty of gardening tips exchanged, fans are ready for the new season.
"There's a real cult following around Little Garden, and we've had people asking us since we wrapped 2020's campaign when we'd be bringing it back, so it's really exciting that we can finally share the news with our customers and Little Garden Community that Little Garden is back," said Sarah Austin, New World Marketing Manager Retail and Shopper.
New World has worked with Egmont Seeds to provide 24 fresh friends customers can meet and collect. For the first time, all the seeds have been propagated in NZ.
"We realise that it can be tricky to know what's in season, so in store, we're enlisting the help of our fresh friends to highlight the best seasonal produce. We'll also be including a different herb or vege from our 24 Little Garden seedlings in our recipe of the week throughout the campaign to help customers try different ways to eat and enjoy the veges."
"We think Little Garden is so special as it really does help all New Zealanders give growing a go - it's not just for kids. All you really need are some pots, some water and a bit of sunlight, and you can join the fun."
Customers receive a free Little Garden Seedling Kit for every $40 spent during the promotion, both online and in-store.
