New World Partners With Pic’s for Easter

New World has partnered with Pic’s to bring hot cross bun fans a brand-new flavour this Easter.

The ‘Gooey Peanut Butter Choc Cross Bun’ was designed by the team at New World Kaikoura after winning Foodstuffs South Island annual in-house Hot Cross Bun competition - and now their winning flavour is available in New World stores across all of Aotearoa.

New World stores have in-house bakeries and the fully qualified baking teams are a competitive bunch. The annual hot cross bun competition, which runs in South Island, gives the baking teams the chance to get creative, submitting their original and fun Hot Cross Bun recipes for a chance to get their buns re-created in New World bakeries nationwide – and of course there’s the well-earned bragging rights.  

New World Kaikoura’s brand-new, Gooey Peanut Butter Choc Cross Buns are made with Pic’s peanut butter, and Pic’s will be supplying peanut butter to all store bakeries in preparation for whipping up these Easter hot cross buns. 

For competition winner, Steve Ogden, Bakery Manager at New World Kaikoura, it was a no brainer using Pic’s peanut butter for his delicious hot cross buns. “Pic’s is my favourite, and we’re thrilled to have played a part in bringing this special partnership together this Easter," said Ogden. 

“We’ve got so many great supplier relationships, and we’re delighted to have partnered with Pic’s Peanut Butter to bring customers a delicious new hot cross bun flavour. Every year New World sells 850,000 jars of Pic’s peanut butter, so we know our customers love it," said Pippa Prain, Head of New World Marketing and Customer Experience at Foodstuffs NZ.

"This Easter, we’ve ordered an additional 5,000kg of peanut butter, and our bakery teams will be working hard to bring customers freshly baked, hot cross buns.” 

New World and Pic’s have a long-standing relationship, and Pic’s have been ranged nationally in New World since 2011.

“We’re looking forward to seeing Kiwis dig into the new Hot Cross Buns at Easter. We’ve worked closely with New World for many years and it’s great to be able to partner with them in the creation of this delicious hot cross bun that we know customers will love," said Pic Picot, Founder of Pic’s Peanut Butter.