MONDELEZ in UK is ditching the twist-wrap packaging on its Roses chocolates in favour of flow-wrap, to avoid them becoming unwrapped in the box, which Mondelez states is the company’s number one consumer complaint and the new wrapping is going to keep the chocolates fresher for longer. The company let their customers know on social media, tweeting “Our old style of wrappers were driving some of our customers round the twist, so we needed to make some improvements!”
Cadbury New Zealand, however, have said the changes won't apply to New Zealand.
