Sanitarium has once again earned the trust of Kiwi shoppers, being named New Zealand’s Most Trusted Breakfast Food for an extraordinary 16th consecutive year in the annual Reader’s Digest Most Trusted Brands survey.
Since 1901, Sanitarium has been committed to creating nutritious foods and beverages for all New Zealanders.
Weet-Bix, Sanitarium’s iconic wholegrain cereal, has been a staple in Kiwi households for generations, offering a healthy start to the day along with Sanitarium’s other popular breakfast brands, including UP&GO liquid breakfasts, Marmite spreads, and So Good plant milks.
Michael Barton, General Manager, Sanitarium New Zealand, was incredibly grateful.
“Sixteen years as New Zealand’s Most Trusted Breakfast brand, what an honour," he said.
"We’re thankful to all the Kiwi families who choose our healthy, nourishing breakfasts to kick-start their day.”
Beyond providing nutritious products, Sanitarium is dedicated to supporting community initiatives, proudly supporting the nationwide KickStart Breakfast programme with partners Fonterra, the Ministry of Social Development, and the New Zealand Food Network, aiming to improve food security across the country by donating about 2.4 million serves annually.
Additionally, the Sanitarium Weet-Bix Kids TRYathlon has inspired generations of Kiwi kids to get active and embrace a healthy lifestyle.
