Asahi Super Dry 0.0 percent, the non-alcohol take on Japan’s number one beer, has hit the shelves in New Zealand, offering consumers an alcohol-free version of the super-premium brand, Asahi Super Dry. Consumers can expect the same signature crisp, refreshing, super dry taste that has made Asahi Super Dry the number-one-selling beer in Japan.
In 1987, Asahi Super Dry launched, introducing the world to a new "super dry" taste and redefining the category. This revolution is happening again as Asahi introduces the same super-dry taste to the world, but alcohol-free.
Asahi’s Master Brewers have combined pioneering Japanese brewing techniques with the finest barley, maise, hops, and yeast. The base recipe of Asahi Super Dry is taken through a process of de-alcoholisation to create the finished beer at 0.0 percent ABV, delivering a super-premium alcohol-free beer that matches the promise of the original to go Beyond Expected.
Alongside this launch, Asahi Super Dry is also the official beer of Rugby World Cup 2023, where Asahi Super Dry and Asahi Super Dry 0.0 percent will be served at all tournament venues across France, spanning 48 matches in 9 cities. Such a partnership plays a crucial role in the ambition of Asahi Group to expand the sales of their Global Premium Brand Asahi Super Dry, including the new 0.0 percent variant, while elevating the fan experience, live in stadiums or at home.
The market for non-alcohol and low-alcohol beverages continues to expand globally, and the way consumers drink continues to diversify. By popularising these products, Asahi Group aims to propose appropriate alcohol consumption and new situations to enjoy alcohol and provide new choices for people who choose not to drink alcohol.
