Ecostore, the leading environmental and sustainability brand, is urging the nation to embrace conscious choices in their daily laundry routines by introducing No Laundry Day this Friday, August 25th.
Every day, the nation's laundry habits consume significant resources. It's estimated we use an astonishing 39 billion litres of water annually for laundry, the equivalent of running a shower for 5,319 years.
While laundry is essential, acknowledging the environmental impact of washing and changing laundry habits to be more sustainable will help contribute to a healthier planet.
"We believe doing little bits of good and making small changes to embrace sustainable living sets off ripples that accumulate over time. Our newest initiative, No Laundry Day, aims to create a positive environmental impact by inspiring households nationwide to forgo laundry activities for a day," said Pablo Kraus, Ecostore's CEO.
This Friday, August 25th, ecostore has invited every New Zealand household to participate by simply not doing a load of washing. With everyone participating, New Zealand could save over 107 million litres of water from going down the drain, enough to fill a bathtub 766,000 times. Not just water will be saved; No Laundry Day could also save enough power to supply 195 Kiwi households with electricity for an entire year.
No Laundry Day is just the beginning for the ecostore team, who want to help change mindsets around laundry long-term, encouraging all Kiwi households to reduce the amount of washing they do.
"One less load of washing each week, that's the challenge."
Each year, Kiwis spend over 312 million hours doing laundry. Kraus said that by embracing No Laundry Day and adopting more innovative laundry practices, New Zealanders can positively impact the planet and free up time for more important things.
Laundry habits have a profound effect on the environment. New Zealanders can get the washing done better by being more mindful about how clothes are washed and using products that minimise their environmental impact.
"Collectively, we can create a significant positive change".
Ecostore's 3X Concentrated Laundry Liquid is an innovative product that uses 55 percent less water than the regular ecostore laundry range. Concentrated products require less energy and resources to produce and transport, which helps to reduce their carbon footprint.
Ecostore's concentrated laundry products are a convenient and efficient way to achieve a sustainable, high-performance laundry routine. They ensure easy dosing and are mess-free for added convenience. All products within Ecostore's concentrated laundry range are formulated with naturally derived ingredients that are gentle on your skin and free from harmful chemicals.
Ecostore recommends adopting some of the following practices to achieve little bits of good in doing laundry, including waiting until there is enough clothing for a full load rather than doing several small loads.
Secondly, New Zealanders could think about washing clothes only when necessary and consider reusing items when possible. For example, it's generally believed jeans can be worn up to 10 times before washing.
Consumers can also commit to doing one less load of washing per week, using lower temperatures for standard washes, and reserving warmer washes for heavily soiled garments. This will reduce the amount of power used.
Finally, another tip to achieve little bits of good is choosing concentrated laundry products, such as Ecostore's 3X Concentrated Laundry Liquid.
For more information on No Laundry Day, click here.
