Boneface Brewing Co was started by Matt Dainty in March 2017. After working in a couple of other NZ breweries, Dainty thought it was time to start his own and with the new trend of having a tap room attached to the brewery, decided that would be a good idea too.
“Being a lover of Sci-Fi and comics, I decided that we would theme our brand around that with a bit of a story and some comic style art with our branding and packaging,” said Dainty.
A highlight over the last year has been installing the business’ new canning line to add another dimension to its products.
Lockdown in New Zealand was a big change for the Boneface business model as the tap room had become a large part of the business which had to remain closed until Level 3, at which point it could only do takeaway food and pack beer.
“We have seen a large increase in our online sales as well as our supermarket sales rise quite significantly as they were the only two avenues of which beer could be purchased by consumers over lockdown.”
Following on from the install of the canning line, the brand will have a whole new range of Boneface multi-pack beers and a look to release many one-off seasonal beers into the market. So far, these have been well received by customers and buyers.
Dainty believes a lot of customers are always looking for a new beer to try whether it be a new style that is trending or a good-old classic style done well.
“It has been a pleasure working with the Foodstuffs team after getting our beer into the Top 30 and hope to do it again next year.”