PAK’nSAVE has committed to its no-frills brand and low supermarket prices ahead of Christmas, having said no to collectable marketing campaigns.
“We don’t want our customers to be tempted with the idea of a shiny new collectable campaign. Rather we want them to get excited by the idea of saving money and collecting low prices throughout their everyday shop as we head into one of the more spendy parts of the year,” said Lauren Ness, Senior Marketing Manager, PAK’nSAVE Brand and CX.
This year, Kantar ranked PAK’nSAVE as New Zealand’s fairest supermarket and one of the country’s top five performing companies.
“By shopping PAK’nSAVE’s low prices, there’s no limit to the amount of savings one can get in-store. We keep it simple for customers because at the end of the day everything we do; we do to save our customers money.”
