Partnership Coming To A Close

Mark Wolfenden

Countdown and AA Smartfuel have made an announcement regarding the future of their partnership.

The businesses shared that their rewards partnership will end in early 2024.

The supermarket has been an AA Smartfuel partner since 2016, and in that time, Countdown and AA Smartfuel have provided Kiwi customers with millions of discounts and rewards.

“Countdown’s partnership agreement with AA Smartfuel expires in early 2024, and we have advised them that we won’t renew the agreement,” said Mark Wolfenden, Countdown’s Director of Loyalty.

“We are incredibly proud of our work with AA Smartfuel in the last seven years and the rewards we have provided New Zealanders.”

Countdown has plans to launch a new loyalty programme for its Onecard members with more personalised values and experiences, and it is looking forward to sharing more detail about that programme later this year.

In the meantime, nothing’s changing for AA Smartfuel and Onecard customers for now. The partnership with AA Smartfuel will continue until early 2024. Members can collect points or cents per litre discounts to redeem rewards as normal.

Members will also be able to redeem every reward they have earned when the current programme ends.

Countdown’s partnership with AA Smartfuel and Countdown’s Onecard programme will conclude in early 2024. All of the current terms and conditions continue to apply until then.