LG H&H Co., Ltd. has appointed Pavé Ltd to represent its Reach Oral Care business in Australia.
The appointment builds on Pavé's successful stewardship of the Reach brand in New Zealand since 2017, following its acquisition by LG H&H. At the time, the heritage brand required revitalisation after several years of limited investment and innovation.
Over subsequent years, Pavé expanded distribution, collaborated on the development of new products, and returned the brand to sustainable growth, delivering double-digit sales growth in the 2026 financial year.
Following these results, LG H&H recognised Pavé's strong trans-Tasman retailer relationships and the advantages of a unified ANZ operation.
Pavé Managing Director Chris Wong was proud to be recognised for the results they've achieved with the Reach brand.
"This expansion enables us to better coordinate product development and production runs, while providing enhanced service to retailers operating across both Australia and New Zealand."
For more information, please contact Chris Wong at chris.wong@pavefmcg.com or call +64-9- 302-1190.
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