Zespri has released its November forecast for the 2024/25 season, with forecast returns up across almost all categories from the last forecast in August.
At a per tray level, forecast Orchard Gate Returns (OGRs) have increased for all categories other than RubyRed.
Forecast per hectare returns are now at record levels for Green and Organic Green due to improved yields while maintaining strong market value. Forecast per hectare returns for SunGold are up from August and remain steady for Green14 and RubyRed.
CEO Jason Te Brake said the season has progressed well, with positive forecast returns reflecting a solid collaborative effort across the industry in delivering record crop volume, positive foreign exchange gains and savings from advertising and promotional spending efficiencies.
“The lift in forecast OGRs reflects the strong fruit quality we’ve seen this season when there’s been a record crop of more than 190 million trays to sell,” said Te Brake.
“There’s strong demand for Zespri Kiwifruit, which is supporting a strong season finish with our teams in the market focused on minimising late-season quality costs.”
Te Brake added that SunGold quality has been particularly strong this season, supported by strong sales in Zespri’s key markets.
While green quality has become more challenging at the back end of the season, they have managed to keep just a few weeks’ worth of fruit left to sell as Zespri looks to maximise the value it returns to growers.
“It’s pleasing to see the industry’s efforts in delivering quality fruit at large volumes to our customers, and we look forward to closing out the New Zealand season strongly.”
The table below outlined full details of the November 2024/25 Zespri forecast per tray and per hectare returns for all categories.
2024/25 November OGR Forecast per tray and per hectare returns
