Woolworths general manager of loyalty programmes, Mark Burger, explained that the Everyday Rewards of Woolworths had been designed to be as hassle-free as possible and easy to understand, with a one-for-one points system, where every $1 spent at Woolworths will earn at least one reward point, which follows the OneCard model of Countdown.
Closer to the launch on February 1st, Burger said there would be more details to share about the loyalty programme.
Members can collect more benefits through personalised points boosts, which are additional benefits that launch their points higher. Additionally, customers will receive personalised promotions sent to their inbox or accessed within the app.
“What this means in real terms is that where members on average have previously got a couple of vouchers per year, with Everyday Rewards, they’ll have the ability to get a voucher every month by taking advantage of their boost offers,” said Burger.
Everyday Rewards is an extension of Woolworth's new transformation and mission to offer more value to customers.
All OneCard points not spent will be automatically converted to the Everyday Rewards programme.
The Everyday Rewards programme also has a partnership with bp, where members can earn one point for every litre of fuel and $1 spent at the bp shop, wildbean cafe, or on BP car washes.
“We’re looking forward to sharing more information on the cents per litre savings we’ll offer at launch.”
Moving forward with the Everyday Rewards programme, Burger said that through extensive member research, the key takeaway Woolworths received from customers was the desire for more value from within.
A key element of this value is its partnerships strategy, which aims to offer members more opportunities to earn points and value faster. Woolworths hopes to share more about upcoming partnerships closer to the launch in 2024.
“We want to reward and recognise the loyalty of our customers and think the time is right to make some changes to ensure we have the best programme possible to deliver even more personalised value and experiences for Kiwis.”
Burger continued that the Everyday Rewards programme was highly successful and popular in Australia, so Woolworths aimed to bring this same experience to Kiwi consumers.
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