Raise a Toast to a New Concept in Honey

Jeremy's Honey for Toast - the new taste innovation from Christchurch artisan honey company J. Friend & Co.

It quite possibly is the greatest 'mistakethrough' by co-founder Jeremy in an experiment in over-aeration that whipped a batch of honey into a cloud of featherlight deliciousness.

It transformed in texture. It held onto its fluffiness – especially when refrigerated – all the way to the bottom of the jar. It spread onto toast in a whisper-like layer that perfectly complemented the crunch.

Created using direct-from-the-hive honey, Jeremy’s Honey for Toast is launching in two flavour varieties: The Original, which is softly sweet and subtly floral, and The Bold, a richer blend topping toast with a deep but rounded flavour.

So there you have it – proof that great things can come from what just isn’t done.  Toast it, taste it, and you’ll swear Jeremy did this all on purpose.