Schwarzkopf has introduced a new Extra Care Fibre Therapy Range which delivers long-lasting beautiful hair quality even when exposed to frequent heat, styling or colouring. The revolutionary formula with “Omegaplex” reconstructs broken bonds and stabilises the inner hair structure, repairing hair from within. With regular use, hair becomes resistant to future stress. There’s shampoo, conditioner and a Repair-In-Oil Spray, all well suited to over-processed hair from styling or colouring.

At the same time, Schwarzkopf has also released the new “Colour Specialist” range of hair colouring. It’s the first retail hair colour range to feature the same salon ‘Plex’ technology, with their revolutionary Professional Anti-Breakage Technology “Omegaplex” in it too. It’s the powerful combination of Succinic Acid and Amino-Acids with Hybrid Polymers to reinforce and protect the hair while colouring. In nine gorgeous shades preventing up to 90% of hair breakage for visibly healthier hair, the formula ensures an extra long-lasting, intense colour result with 100% grey coverage.