From left: Invivo co-founder, Rob Cameron, Sarah Jessica Parker, and Invivo co-founder, Tim Lightbourne.

Sarah Jessica Parker and Kiwi wine company Invivo celebrated the launch of their Sauvignon Blanc in a star-studded, and glamorous launch party.

The Sauvignon Blanc Invivo X, SJP had fans queuing for blocks along Madison Avenue in Manhattan in the hopes that they could get their hands on a bottle signed by Parker.

Hosted at The Garden Bar, the launch party was filled with a crowd including TV talk show host Andy Cohen, designer Prabal Gurung, Stylist to the stars Serge Normant, and Parker’s supportive husband and famous actor, Matthew Broderick. In addition, Invivo’s co-founders Tim Lightbourne and Rob Cameron made an appearance, as well as New Zealand’s trade commissioner Hannah Lee-Darboe, ex-NBA player Sean Marks, and New Zealand director Michelle Walshe.