Grin Natural has launched a nationwide campaign with the goal of providing 50,000 Kiwi kids in need with biodegradable toothbrushes.
The campaign titled 'Share a Grin', invites customers to purchase any Grin Natural product and for every product purchased, Grin will donate an eco-friendly toothbrush to a Kiwi kid who needs it the most.
The promotion is available exclusively through New World supermarkets and via the Grin website for online shoppers who cannot make it into stores.
Donated toothbrushes will be distributed via local charities and organisations selected by New World, school events and through Eat My Lunch.
"When we first became aware of the issue, we wanted to contribute somehow and the 'buy one, give one' model seemed like a great place to start," said marketing manager Paul Stokes.
'Share a Grin' invites New Zealanders to play their part in creating positive change and helping build awareness around the child tooth decay issue that has now reached a crisis point in New Zealand.