Whittaker’s are pleased to announce there are five special ‘Ed-ition’ prize packs up for grabs to raise funds for Auckland flood recovery thanks to support from Ed Sheeran. The ‘Ed Block’ was created last week to celebrate the musician's New Zealand shows after he commented on locally-made chocolate on Instagram.
The ‘Ed Block’ is Whittaker’s classic Five Roll Refined Creamy Milk chocolate with a special edition label. He has now supplied a selfie that features on the blocks and generously collaborated with Whittaker’s on the prize packs, which contain a signed Special Ed-ition Ed Block, a signed one-of-a-kind Ed Block t-shirt each with a unique caption, and a year’s supply of Whittaker’s Chocolate.
Chocolate Lovers can bid for the prize packs on TradeMe, with 100 percent of proceeds donated to Auckland’s flood recovery efforts at the Auckland City Mission.
“All of the funds raised through our Ed Block auctions will go to the Mission, who will distribute funding, in association with Foundation North – Hapai Pūtua Oranga, to other, trusted local community organisations also delivering on-the-ground support to help those in greatest need across the city in the aftermath of the flooding,” said Tamra Lindsay, Whittaker’s Brand Manager.
“At the Mission, we’re incredibly humbled to have the support of Whittaker’s and Ed! With so many community organisations helping in the aftermath of the flooding, the Mission is taking this fundraising opportunity to support those organisations too so that together we can help as many people as possible,” said Helen Robinson, Mission CEO.
“At Whittaker’s, we couldn’t be happier to hear that Ed had become a Chocolate Lover and thought we would celebrate by crafting him the perfect treat,” continued Lindsay.
The Trademe Auction went live at 2pm on February 8th.
