Supporting Kiwis with Cancer. Cheers to That!

The world’s leading non-alcoholic spirits brand, Lyre’s, is proud to announce its support of the Dry July NZ Trust, confirming its role as the 2022 Dry July campaign partner. The team are on a mission to help Kiwis go dry, as well as encouraging fundraising for the Trust.

The annual Dry July campaign challenges Kiwis to go alcohol-free for the month to raise funds for New Zealanders affected by cancer. The funds raised by participants of Dry July 2022 will help Look Good Feel Better NZ, PINC & STEEL NZ, and Prostate Cancer Foundation of New Zealand improve the comfort, care and wellbeing of people affected by cancer.

Throughout the month of July, 10 percent of all sales from the Lyre’s website will be donated to Dry July NZ Trust, while also supporting the cause with additional activity, events, and inspiration across the month to encourage greater participation from their very loyal customer base. The Lyre’s New Zealand team is also participating in Dry July to support the cause.

“Lyre’s is absolutely delighted to be partnering with Dry July NZ Trust for this campaign, as they’re undoubtedly an incredible organisation that delivers meaningful charitable contributions to an array of great causes through their month-long challenge – and enables the discovery of benefits a break from alcohol brings along the way,” expressed Co-Founder and CEO of Lyre’s, Mark Livings.

“We started Lyre’s with a bold mission: to change the way the world drinks. Our growing, global success has shown that there’s incredible demand for premium non-alcoholic drinks. We believe it is part of our role to educate and showcase the wide range of options available, whether they are moderating, taking a break, or stopping consuming alcohol entirely.”

Lyre’s range of 18 non-alcoholic spirit variants are designed to create 99 percent of the world’s cocktails, meaning you don’t need to sacrifice premium taste to go Dry.

Campaign & Fundraising Manager of Dry July Ashleigh Oliver is thrilled to welcome Lyre’s as a campaign partner for 2022, acknowledging that raising funds to improve the comfort and wellbeing of people affected by cancer is what Dry July is all about.

“Dry July is more than just giving up alcohol, by going Dry this July you have the chance to raise important funds for people affected by cancer. Since the first New Zealand Dry July in 2012, the Dry July NZ Trust has raised over $7.8 million, with 54,000 Kiwis having participated to date.”

Customers can sign up for the Lyre's Dry Month program for free and take advantage of a month full of non-alc recipes, sober curious articles and untoxication discounts on the world's most awarded range of un-spirited spirits!

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