New Zealand will be the first country to mark World Fruit and Vegetable Day on the 18th of October. This year's international theme is cultivating a sustainable and healthy future.
5+ A Day Charitable Trust is leading global celebrations of healthy fresh fruit and vegetables, and 30 nations will subsequently celebrate the occasion.
Carmel Ireland, 5+ A Day Project Manager, said the day is an excellent reminder for all New Zealanders to eat five or more servings of colourful, fresh vegetables and two servings of fruit daily for health and vitality.
“To grow healthy food and support healthy communities, horticultural growers around New Zealand continue to invest in research and are striving to set new standards for sustainable farm practices,” said Ireland.
For example, a large horticulture commercial growing company, LeaderBrand, has begun using a new electric harvester and self-propelled cargo platforms in its new mega greenhouse in Gisborne.
The machines, which are the first of their kind in New Zealand, have been specifically designed to suit LeaderBrand’s indoor growing environment and cropping system.
LeaderBrand’s general manager of farming, Gordon McPhail, said it was all part of the company’s plan to find new ways to farm for a healthier future and try to help reduce carbon emissions.
“We’re always looking for different ways to be more climate-friendly, which is another step in the right direction,” said McPhail.
“We aspire to leave the land better than we found it for the next generation, so we’re constantly evolving and finding new ways to grow, harvest, and replenish it. From waste reduction to regenerative farming, we always consider what’s best for the environment.”
World Fruit and Vegetable Day is celebrated annually by nations that are members of AIAM5. This global alliance promotes the consumption of fruit and vegetables to improve global health and food security, protect biodiversity, and promote sustainable food systems.
At present, each member nation has marked World Fruit and Vegetable Day. Moves are now underway (led by the Chilean Government) to formalise an International Day of Fruits and Vegetables to be celebrated worldwide on the 4th of March.
Ireland said an International Day of Fruits and Vegetables will help raise awareness among governments, the general public, the private sector, and non-governmental organisations about the need to adopt public policies and concrete actions.
“By establishing a day dedicated to this topic, a platform is created to raise awareness among the population and decision-makers about the importance of incorporating more fruit and vegetables into daily diets. This will positively impact public health and strengthen the fight against non-communicable diseases.”
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