TAHA Beverages manufacture and market a unique soft drink which combines Asian and Maori herbal ingredients. Made with all natural ingredients including organic ginger beer, sustainably picked kawakawa, manuka honey and pure New Zealand water, Taha’s sparkling tonic has been specifically designed for the grocery sector. Available through Foodstuffs for the past year, the company is currently in negotiations for its product to be ranged through Countdown stores.
The brainchild of Simon Harman, who previously created the Taakawa beer, Taha is described as a craft soft drink with mass appeal. “Taha tastes like old fashioned ginger beer your mother used to make but the kawakawa provides a clean and refreshing taste on the palate,” says Harman.
Originally available only in single bottle format, Taha Beverages has recently introduced a multi-pack option which has been well received by both retailers and consumers. “We launched the product in a four pack to meet customer demand and provide people with more choice,” says Harman.
Contract manufactured by Steam Brewing in Otahuhu, the company is currently brewing 5,000 litres at a time but is about to increase production to 10,000 litres in order to meet supply.
Harman has been carrying out in-store tastings, with sales increasing dramatically following sampling. “Tastings are the only real connection a manufacture has with its customer base.”
Despite only being on the market for 12 months, the company is already exporting the product overseas, with its indigenous packaging proving popular in international markets.
New products are currently in development with the company focused on providing quality low sugar options. For more information please visit www.tahabeverages.com
