For the first time, Frucor Suntory are bringing the Pepsi Max Taste Challenge to New Zealand; touring both islands for Kiwis to tell us – which cola tastes better?
The rules are pretty simple. Participants are asked to select which taste they prefer from two samples, before the brands are revealed.
The challenge will be rolled out across New Zealand from late March to early May.
“The Pepsi Max Taste Challenge has been successfully rolled out in other countries," Fun & Enjoyment Director, Tania Bui.
“In New Zealand we’re so confident that our no sugar cola, Pepsi Max delivers on taste that we’re going head to head in a blind taste test with the market’s leading full sugar cola.”
Bui said there is marketing activity planned to hype up and build interest in the Pepsi Max Taste Challenge including social media, outdoor media and digital screens.
“We will also be leveraging our established partnership with radio station ZM by getting the ‘faces of ZM’ to actively take part in the challenge, to create awareness of the campaign and encourage participation.”
So c’mon...take the Pepsi Max Taste Challenge at a spot near you:
Otago University: March 29 – April 1
Westfield Riccarton: April 6 - 11
Wellington Railway Station: April 14 - 16
The Base: April 19 - 21
Bayfair Mall: April 23 - 25
AUT University (CBD Campus): April 27 – 30 Westfield Manukau: May 3 - 9
Sylvia Park: May 13 – 16.