Pams’ popularity is centre stage in the new campaign as Kiwis seek more value from their groceries.
It’s official: Pams is New Zealand’s most popular grocery brand, with over a million Kiwis on average popping Pams products in their trolleys. To celebrate, the iconic ‘Little Red Square’ brand, New Zealand’s go-to grocery brand for over 80 years, has launched a new campaign to highlight its popularity and help spread the word that Pams is the smart choice for affordable groceries.
The new campaign, titled ‘The most popular grocery brand in the land’, shares the love and trust Kiwis have for Pams and shows where Kiwis can turn for affordable food options at any Foodstuffs supermarket.
Foodstuffs own brands head of brand and communications, Melissa Steffensen, said customer research showed high levels of trust in the Pams brand, which is available in all New World, PAK’nSAVE and Four Square stores across Aotearoa, and earning that trust is something they’re proud of.
“Pams’ sells more products than any other grocery brand in New Zealand. Over a million Kiwis buy Pams’ products every week. Shoppers know they’re getting good quality at a great price across the entire range, and we thought that was worth celebrating,” said Steffensen.
“Pams is a key part of Foodstuffs’ ‘Here for NZ’ social promises, particularly the promise to provide New Zealanders with healthy and affordable food. This campaign is about showing Kiwis that they can shop with confidence and be proud to put Pams in their trolley as over a million others are also choosing Pams products each week.”
Pams, which began with baking and custard powder in 1937, has grown to over 2,000 grocery products, from household daily essentials to something special. Melissa says over the last nine decades, they’ve remained true to their original purpose: helping ease pressure at the checkout without compromising on quality.
The campaign started this month on TV, cinema, social media and more. New World, PAK’nSAVE and Four Square will also support Pams’ simple message in their marketing.
New Zealand’s most popular grocery brand is about to become even more popular.
