“The Big Dough” Launched by Krispy Kreme

"The Big Dough"

Krispy Kreme has partnered with outdoor entertainment company Wahu to introduce "The Big Dough" inflatables.

Summer is about to get even sweeter, as Krispy Kreme and iconic lifestyle brand Wahu team up to bring the ultimate poolside must-have – "The Big Dough" inflatable.

Inspired by Krispy Kreme’s fan-favourite Strawberry Sprinkles doughnut, this vibrant inflatable is set to be the star of every pool party, beach day, and backyard bash. Fun-loving, active families, sunshine, and sweet treats - that’s what Kiwi summer is all about.

With only 3,000 up for grabs, the limited-edition Big Dough inflatable will be available from the 5th of November, 2024, in Australia and New Zealand.

“This summer, Krispy Kreme is all about adding extra joy to your favourite summer activities,” said Olivia Sutherland, Krispy Kreme Australia & New Zealand CMO.

“Our collaboration with Wahu brings two iconic brands together to help families and friends make the most of the sunshine. Whether you’re throwing a pool party or hosting a beach BBQ, it’s the perfect way to enjoy life’s simple pleasures with your favourite Krispy Kreme doughnuts and Wahu’s outdoor fun.” 

Andrew Lee, Wahu Australia and New Zealand Director, was equally excited.

“We’re thrilled to partner with Krispy Kreme on this fun and vibrant Big Dough inflatable. Wahu has always been about making the great outdoors more enjoyable for families, and this partnership brings that spirit to life just in time for summer,” said Lee.

For a limited time, the Krispy Kreme x Wahu Big Dough inflatable will be available in all Krispy Kreme stores across Australia and New Zealand, and online at wahu.co.nz, but only while stocks last.

"The Big Dough" inflatable can be purchased for NZD $20 with any dozen Krispy Kreme doughnuts or NZD $39.99 with any other purchase.

Since its inception in 1999, Wahu has been at the heart of Australian summers, known for its colourful and durable water and outdoor toys. For over two decades, the brand has brought families together with products that encourage active play and outdoor enjoyment.

More news here.