In a challenging market, frequency drives results.
Just as Harvey Norman advertises every day because you never know when someone will need a new fridge, your brand needs to stay visible for the moment buyers start reviewing suppliers.
You never know when a product will be delisted, a category will open, or a buyer will be searching for a replacement.
The NZ Grocery Industry Buyers Guide ensures you are easy to find when that moment comes.
Circulated and promoted to buyers across Foodstuffs, Woolworths NZ, The Warehouse, Costco, Farro and independent grocery, convenience, and impulse operators, it is the trusted digital reference for supplier sourcing and category planning throughout the year.
Harness the power of visibility:
- The power of presence: Maintain 24/7 exposure across desktop and mobile for 12 months. Frequency builds familiarity, and familiarity builds trust.
- The power of access: Forty percent of suppliers remain difficult to find online. Your listing ensures your brands, contacts, and details are clear, current, and contactable.
- The power of credibility: A professional Buyer's Guide listing signals stability and commitment, qualities buyers look for when reassessing categories.
- The power of reach: Every listing is promoted through the SupermarketNews website, LinkedIn, social channels and subscriber newsletters, keeping your brand in front of industry decision-makers.
- The power of expansion: Add a website feature editorial to highlight your business and brands. It is a cost-effective, low-cost addition that deepens engagement and strengthens brand recall.
Once confirmed, our team manages everything from setup to promotion, ensuring your year-long visibility never drops.
Be the brand that buyers remember when they are ready to act. The NZ Grocery Industry Buyers Guide keeps your brands visible, searchable, and ready for opportunity all year.
