In an exciting collaboration, two of New Zealand's most iconic brands, Fruju and Just Juice, have partnered to develop the limited edition Fruju Just Juice Tropical ice block. This delightful frozen treat is set to transport Kiwis to a tropical paradise with every bite over the summer.
Launching nationwide in October, Fruju x Just Juice Tropical will keep you cool this summer, pairing the Just Juice Tropical flavour of Pineapple, Orange, Mango, and Passionfruit with the renowned Kiwi favourite and beloved refreshing frozen Fruju. Made with real fruit juice, this frozen treat promises an authentic taste experience that captures the essence of a tropical island getaway.
Lisa Pearce, Marketing Manager, Nutrition and Hydration at Frucor Suntory Oceania, detailed the spirit of this partnership.
"Imagine capturing the flavours of a tropical island getaway and freezing it into a delightful treat. That's the experience we're offering in our collaboration with Fruju and Just Juice," said Pearce.
With a shared commitment to authenticity and real fruit goodness, this collaboration has been a fun journey for both brands. Pearce continued that bringing together the tropical vibrancy of Just Juice with Fruju's cooling expertise has been exciting as Frucor Suntory looks for new ways Kiwis can enjoy the refreshing flavours of Just Juice Tropical.
Ben Schurr, Head of Tip Top, said combining two iconic Kiwi brands was a natural fit.
"At Tip Top, we take pride in using real fruit juice and natural colours and flavours in Fruju ice blocks. We're delighted to be working together with Frucor Suntory to bring Fruju and Just Juice Tropical ice block to market," said Schurr.
Fruju Just Juice Tropical single-serve sticks are now available in petrol stations and dairies, and multipacks will also be available at local supermarkets from 23rd October.
