New World’s summer promotion officially starts on October 31, rumours are swirling as to what the supermarket is bringing to the table this year, and they have a mysterious TradeMe listing that might spill the news. From Monday 17, die-hard fans can jump online and bid for full sticker booklets that can be redeemed for the entire mysterious collection. All proceeds from the winning bid will be shared between the City Missions in Christchurch, Wellington and Auckland.
“Every year, the New World Christmas promotions are incredibly popular on TradeMe. There’s always a surge of auctions with redemption stickers up for sale, with people keen to get their hands on as many stickers as they can find. We thought we’d flip the situation for a good cause and START the campaign on Trade Me, enabling one lucky bidder to be the first person in NZ to get a full set of six before anyone else. I hope we don’t give too much away on Trade Me, but we’re confident that everyone is going to be as excited as us when they work out what our summer promotion is this year,” said Giselle Bleakley, Head of Marketing & CX for New World.
"Every time New World announces a new collectable promotion, we see searches and sales surge onsite as Aotearoa races to collect them all. We're excited to be helping New World kick off this year's summer campaign and reckon plenty of Kiwis will place their bid to be the first in the country to have the full set,” said Millie Silvester, Trade Me spokesperson.
