Wattie's has launched a new range of UnBeanLievable Flavoured Beanz, with an exclusive tasting event in Auckland.
To celebrate Wattie’s New UnBeanLieveable Flavoured Beanz, prepare your taste buds for a shift in bean cuisine, as Wattie’s collaborates with Auckland street food sensation, Broke Boy Taco to give away 300 free servings of the COWBOY CHILI limited edition dish.
The collaboration has marked the launch of Wattie’s UnBeanLievable Flavoured Beanz with COWBOY CHILI, which are available from Wednesday, 7th of August, until Friday, 9th of August. Served hot to Aucklanders braving the cold of Mount Albert, the giveaway will take place on Wednesday on a first come first served basis.
Using Wattie’s Taco Flavoured Beanz, Sean Yarbrough from Broke Boy Taco said he hoped to create a unique dish.
“I wanted to create something that was a little out of the ordinary,” said Yarbrough.
“People would expect us to take the Taco Beanz and make our classic Birria Taco the same way people take beans and put it on toast. This range is all about the UnBeanLievable possibilities, and that’s why we came up with the COWBOY CHILI.”
This unique partnership combined Wattie’s long-standing expertise in baked beans with Broke Boy Taco’s fearless approach to flavour, resulting in an extraordinary bean experience.
“We’re thrilled to work with Broke Boy Taco for this campaign and celebrate the UnBeanLievable to bring something really special to our customers,” said Neil Heffer, Managing Director of Wattie’s.
“The new Flavoured Beanz are not only delicious but also versatile, allowing people to get creative in the kitchen and enjoy a taste of something beyond classic baked beans.”
The three flavours available are Caramelised Onion, Peri-Peri and Taco Flavour.
Although you can only grab the COWBOY CHILI for a limited number of days, Wattie’s Flavoured Beanz are available to purchase in Woolworths, Pak’n’Save and New World nationwide.
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