UNITED FRESH MARKS MILESTONE

Jerry Prendergast

United Fresh, the pan-produce organisation, is marking 25 years of horticulture industry collaboration. The organisation, now led by new president Jerry Prendergast of MG Marketing, has included new varieties, sustainability and new technologies as part of its future strategic plan.

The fresh and horticulture industry in New Zealand is enjoying stellar growth throughout the value chain, both supply and retail and its 5+ A Day and Fruit in Schools campaign have won widespread plaudits. The Fruit in Schools programme is now providing 23 million pieces of fresh fruit and vegetables to around 115,000 children annually.