One of New Zealand’s leading consumer foods businesses, Walter & Wild, has today finalised the acquisition for an undisclosed sum of the Emerald Foods Group, the international premium ice cream company and owner of iconic, market-leading Kiwi brands – New Zealand Natural, Killinchy Gold, Zilch and Chateau. Emerald Foods Group also operate Movenpick under licence in New Zealand.
“This is a major acquisition for our business and an avenue into an attractive growth sector of the FMCG, foodservice and retail markets. It is a good news story, bringing a New Zealand-founded business with well-loved brands back into New Zealand ownership," said Walter & Wild founder and owner, Harry Hart.
“These are quality, quintessential New Zealand brands that are synonymous with Kiwi summers and holidays. The acquisition is a highly positive result for both businesses. As always, we are committed to providing high-quality products at high service levels for all customers and distribution channels, while maintaining strong commercial relationships with our suppliers," said Walter & Wild Chief Operating Officer Isi Tupou.
The business was formed by Harry Hart with the acquisition over time of four separate consumer foods companies: Hubbard Foods, Hansells Food Group, Greggs and I Love Food. Iconic brands such as Hubbards, Aunt Betty’s, Alfa One and Greggs are paired with more disruptive brands such as I Love, Vitasport and Snack Org. Emerald Foods joins this family of brands, which now encompasses more than 500 products, reaching consumers from breakfast to dessert.
The acquisition gives Walter & Wild 350+ staff across New Zealand and Australia.