Since being ranged in the New Zealand market a year ago, Westgold’s award-winning premium butter has continued to deliver strong category growth, exceeding one million blocks sold. This is a huge achievement over a short period of time, in a well-established market and one the Westgold team is extremely proud.
Westgold is the only butter traditionally churned on the iconic West Coast of the South Island. The jersey and jersey-cross cows produce a creamier milk and the high rain fall and sunshine hours make for excellent dairy farming conditions. The brand’s recent success is emphasised with both salted and unsalted varieties receiving bronze awards at the coveted NZ Champions of Cheese Awards earlier this year.
With continued support from their New Zealand consumer base Westgold continues to move from strength to strength. Though new to New Zealand shelves, Westgold products have been successfully sold on the international market for the past 12 years. “We are extremely proud of how New Zealand consumers have embraced Westgold. To exceed one million blocks in the past 12 months is a testament to the dedication and care that goes into our products; from the farm to the consumer,” said senior brand manager Stephen Buckingham.