FOUNDED in 2011 by Sharon Galeon and Midori Willoughby, Wooden Spoon Boutique Freezery produces hand-crafted ice cream from high quality, seasonal local ingredients. The company started from humble beginnings with ice cream delivered to registered customers each month before moving into retail with 500ml pottles in 2013. Early this year Wooden Spoon launched its ice cream cookie sandwich in a range of flavours and has already proved popular with consumers.
Wooden Spoon’s ice cream is hand crafted in small batches at the company’s commercial kitchen in Wellington. The range consists of unique flavour combinations often using other New Zealand artisan products, like Peoples Coffee, Doughmomma cookies, Whittaker’s chocolate and Zany Zeus organic milk and cream.
The ice creams contain no preservatives and the company produces its own mix-ins like the hokey pokey and ANZAC oat clusters. Seasonal flavours are often released with the company taking advantage of the availability of fresh ingredients during those times.
“Our customers consider not only freshness and quality, but also what kinds of ingredients go inside their food, where is their food coming from and how is it made. If it tastes great, doesn’t contain junky stuff, is made locally and is affordable to them, why would they buy the cheaper option that’s packed with preservatives and lesser quality ingredients?” says Willoughby.
With two full time employers and a casual worker on hand, Willougby says the company is continuously experimenting with new products and flavours. New products are set to launch in the upcoming months.
For more information please visit www.woodenspoonfreezery.com
