Woolworths and Big W in Australia have announced that the home brand Christmas ranges will be going glitter free this year.
"We want to help create a better tomorrow, and this is a small but meaningful way we can help our customers deliver Christmas cheer without the impact glitter has on the environment. We know there’s more we can do, and we’re working to reduce glitter across our entire range in Woolworths and BIG W,” said Liam Ward, Group General Manager of Sustainability Transformation and Delivery.
Decorations, wrapping, cards and trimmings will all be missing the shiny microplastic.
“The decisions we make today can drive positive change and make a real difference for families. That’s why we are excited to bring customers a Christmas range that looks amazing and reduces microplastics in our environment. We are proud to have also removed an estimated 29 tonnes of plastics across Christmas products and packaging since 2019,” said Shane Carter, Big W Head of Commercial Home and Everyday.
