AUSTRALIA | A suite of TikTok viral cosmetic brands have joined BIG W shelves in a move to meet the growing demand for affordable and accessible beauty products.
The addition of 420 new products from 22 new brands means Australians can shop high-quality and affordable cosmetic products for less, with 72 percent of its range available for under AUD 25, of which one in two products are under AUD 15.
Part of the expansion includes the launch of BIG W’s first-ever own-brand bath and body range, ‘Beauty Bar’. The collection features products like body butters, body scrubs, lip oils, bubble baths and bath bombs all infused with globally in-demand fragrances such as gourmand sticky date, jam doughnut, and vanilla honey.
“We’ve scoured the globe and kept a close eye on social media trends to bring the most buzz-worthy brands directly to our stores, giving Aussies a luxe-for-less shopping option. This includes the launch of our own brand ‘Beauty Bar’, which brings the latest viral scents to life in bath and body products our customers are looking for," said BIG W’s Beauty Category Manager, Taylah Gahan.
“This range revamp means it’s never been easier for Aussies to shop their favourite brands in one place, at prices that won’t break the bank. Not only have we refreshed our range, but we’re also enhancing our stores to provide shoppers with a beauty shop within a shop experience and great customer service in our BIG W stores.”
Amongst the new brands are several Australian-founded businesses that are proudly supported by BIG W, including Skin Control and BOOST LAB. Additionally, Quick Faced and Quick Mist will be stocked exclusively at BIG W stores.
Additionally, as Korean Beauty rises in popularity online, BIG W is now stocking leading skincare brands Skin1004, Frudia, Some By Mi, and COSRX, whose brand hashtag has over 2 billion views on TikTok.
Products from the range expected to fly off shelves include the Hero Pimple Patches, Daise’s fragrance mists and the Skin Control Glazing Mask. The Skin Control Pimple Patch and Collagen Glass Mask, as well as the MCo Xtend Lash and Setting Spray, currently top the beauty charts as BIG W’s best sellers.
The new range can be purchased in-store or online.
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