AUSTRALIA | With Book Week fast approaching, the annual costume scramble is in full swing.
New research from BIG W has revealed that nearly half of Aussie parents leave Book Week costume planning to the final days, turning the fun celebration into a high-pressure deadline.
Coming to the rescue of families just in time for Book Week, BIG W has rolled out Same Day Delivery powered by DoorDash, giving families a fast and convenient way to access thousands of BIG W items, including the essentials they need for Book Week and beyond.
The new solution arrived as 89 percent of parents reported facing costume-related hurdles for Book Week. One in five has faced a last-minute costume change request from their child, and one in nine has resorted to making a costume the day before from items around the house.
Ryan Gracie, Chief Customer Officer at BIG W, said Book Week has become a race against the clock for many families and that Same Day Delivery with DoorDash will be a lifeline for busy families, particularly for unexpected, last-minute needs.
Katy Rogers, Head of Sales and Partnerships, DoorDash ANZ, was thrilled to partner with BIG W to power its Same Day Delivery service, helping families tick off their to-do list without dropping everything for a trip to the shops.
She said this partnership supported DoorDash's mission to help Aussie households in all aspects of daily life, beyond food delivery.
“By unlocking a faster delivery service across BIG W’s extensive range of everyday essentials, we’re making it even easier for families to access the items they need when time matters most.”
BIG W’s Same Day Delivery powered by DoorDash is available now across select eligible postcodes nationwide, with further expansion planned in the coming weeks.
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